Hotels with Coworking Spaces: A New Era for Business Travel
The lines between work and leisure are blurring, and the hospitality industry is adapting. No longer are hotels just a place to rest your head; they’re evolving into dynamic hubs catering to the needs of the modern business traveler and the burgeoning digital nomad community. One of the most significant shifts is the rise of hotels offering dedicated coworking spaces. This isn’t just about a quiet corner with Wi-Fi; it’s about providing fully equipped, professional environments that foster productivity, collaboration, and networking, all within the comfort and convenience of a hotel.
Why Hotels are Embracing Coworking Spaces
The integration of coworking spaces into hotels isn’t a random trend; it’s a strategic response to changing traveler demands and a savvy business move for hoteliers. Several factors contribute to this growing phenomenon:
Meeting the Needs of Remote Workers
The rise of remote work has been nothing short of transformative. Millions of people now have the flexibility to work from anywhere, leading to an increased demand for spaces that combine comfortable accommodation with productive work environments. Hotels with coworking spaces directly address this need, offering a seamless transition from relaxing in your room to tackling important projects in a professional setting.
Attracting Business Travelers
Traditional business travel often involves juggling meetings, presentations, and administrative tasks, all while being away from the familiar comforts of the office. Hotels with coworking spaces provide a convenient solution by offering a fully functional workspace within the hotel itself. This eliminates the need to search for external coworking spaces or rely on makeshift setups in hotel rooms.
Generating Additional Revenue Streams
For hotels, incorporating coworking spaces is a smart way to diversify revenue streams. In addition to room bookings, hotels can generate income through coworking memberships, day passes, meeting room rentals, and ancillary services like printing and catering. This can significantly boost profitability, especially during off-peak seasons.
Enhancing the Hotel Experience
Coworking spaces add a new dimension to the overall hotel experience. They create a vibrant atmosphere, fostering a sense of community among guests and providing opportunities for networking and collaboration. This can be particularly appealing to solo travelers and those seeking a more engaging and stimulating environment.
Competitive Advantage
In a crowded marketplace, hotels need to differentiate themselves to attract guests. Offering coworking spaces can be a significant competitive advantage, particularly in cities with a high concentration of business travelers and digital nomads. It signals that the hotel is forward-thinking and responsive to the evolving needs of its target audience.
What to Look for in a Hotel Coworking Space
Not all hotel coworking spaces are created equal. To ensure a productive and enjoyable work experience, it’s important to consider several key factors:
High-Speed Internet
Reliable, high-speed internet is non-negotiable. Whether you’re attending virtual meetings, downloading large files, or simply browsing the web, a fast and stable internet connection is essential. Before booking, inquire about the internet speed and connectivity options available in the coworking space.
Comfortable and Ergonomic Furniture
Spending hours working in an uncomfortable chair can lead to fatigue, back pain, and reduced productivity. Look for coworking spaces that offer ergonomic chairs, adjustable desks, and ample space to stretch and move around. Consider whether standing desks are available for variety.
Adequate Power Outlets
Running out of battery in the middle of an important task is a frustrating experience. Ensure that the coworking space has plenty of power outlets available, so you can keep your laptop, phone, and other devices charged throughout the day. Accessibility of the outlets is also a factor.
Quiet Zones and Meeting Rooms
Sometimes you need a quiet space to focus on individual tasks, while other times you need a private room for meetings or conference calls. Look for coworking spaces that offer a variety of work environments, including quiet zones, phone booths, and meeting rooms with video conferencing equipment. Check the availability and booking procedures for meeting rooms.
Printing and Scanning Facilities
While many tasks are now digital, there are still times when you need to print or scan documents. Ensure that the coworking space has readily available printing and scanning facilities, and inquire about the cost of these services.
Coffee, Tea, and Snacks
A well-stocked refreshment station can make a big difference in your overall productivity and comfort. Look for coworking spaces that offer complimentary coffee, tea, and snacks to keep you energized throughout the day. The availability of more substantial food options is also a plus.
Natural Light and Ventilation
Studies have shown that exposure to natural light and fresh air can improve mood, focus, and overall well-being. Choose coworking spaces that have ample windows and good ventilation to create a more pleasant and productive work environment.
Community and Networking Opportunities
One of the biggest benefits of coworking is the opportunity to connect with other professionals. Look for coworking spaces that foster a sense of community through social events, networking opportunities, and collaborative projects. Is there a dedicated community manager?
Accessibility and Location
Consider the location of the hotel and its proximity to public transportation, restaurants, and other amenities. If you’re traveling with luggage, ensure that the hotel has convenient storage facilities. Accessibility for people with disabilities is also important.
Cost and Membership Options
Coworking spaces typically offer a variety of membership options, ranging from day passes to monthly or annual memberships. Compare the costs of different options and choose the one that best fits your needs and budget. Check for any hidden fees or restrictions.
Examples of Hotels with Exceptional Coworking Spaces
While the concept of hotels with coworking spaces is relatively new, some establishments have already made a significant impact. Here are a few examples of hotels that offer exceptional coworking experiences:
The Hoxton (Various Locations)
The Hoxton is known for its stylish and design-conscious hotels, which often feature vibrant coworking spaces. These spaces are typically open to both hotel guests and local members, creating a dynamic and collaborative environment. The Hoxton’s coworking spaces often host events and workshops, fostering a strong sense of community.
Mama Shelter (Various Locations)
Mama Shelter hotels are known for their playful and unconventional design, and their coworking spaces are no exception. These spaces often feature colorful decor, comfortable furniture, and a relaxed atmosphere. Mama Shelter’s coworking spaces are popular with creatives and entrepreneurs.
citizenM (Various Locations)
citizenM hotels are designed for the modern traveler, and their coworking spaces reflect this ethos. These spaces are typically sleek and minimalist, with a focus on functionality and productivity. citizenM’s coworking spaces are often equipped with the latest technology and offer a range of amenities.
Freehand Hotels (Various Locations)
Freehand Hotels combine hotel accommodations with hostel-style rooms and social spaces, including coworking areas. These coworking spaces are often more casual and laid-back, attracting a diverse mix of travelers and locals. Freehand Hotels are known for their lively atmosphere and community events.
Zoku (Amsterdam, Copenhagen, Vienna)
Zoku specializes in creating “home-office hybrids” that are ideal for extended stays. Their lofts are designed with both living and working in mind, and they also offer dedicated coworking spaces. Zoku’s focus is on creating a community of like-minded professionals.
Hotel Emma (San Antonio, Texas)
Hotel Emma is a beautifully renovated brewery that offers a unique and luxurious experience. While not exclusively a coworking hotel, it offers several spaces suitable for working, including its library and common areas. The hotel’s historic charm and sophisticated atmosphere make it a popular choice for business travelers seeking a memorable experience.
1 Hotels (Various Locations)
1 Hotels are known for their eco-conscious design and commitment to sustainability. While not all 1 Hotels have dedicated coworking spaces, many offer comfortable and inspiring spaces for working, such as their lobbies, cafes, and rooftop lounges. These spaces often feature natural light, plants, and sustainable materials.
The Future of Hotels and Coworking
The integration of coworking spaces into hotels is likely to continue to grow in popularity in the coming years. As remote work becomes more prevalent and business travel evolves, hotels will need to adapt to meet the changing needs of their guests. Here are some potential future trends:
More Specialized Coworking Spaces
Hotels may begin to offer more specialized coworking spaces that cater to specific industries or professions. For example, a hotel might offer a coworking space specifically designed for creatives, with equipment like photography studios and editing suites. Or, a hotel might offer a coworking space for tech startups, with access to specialized software and hardware.
Integration of Technology
Technology will play an increasingly important role in hotel coworking spaces. Expect to see more advanced video conferencing equipment, interactive whiteboards, and smart office tools. Hotels may also integrate coworking spaces with their existing technology platforms, allowing guests to easily book meeting rooms, order food and beverages, and access other services.
Focus on Wellness
Wellness will become an increasingly important consideration in the design and operation of hotel coworking spaces. Hotels may offer amenities like standing desks, ergonomic chairs, and access to fitness facilities. They may also incorporate elements of biophilic design, such as plants and natural light, to create a more restorative and productive work environment.
Hybrid Models
We may see the emergence of hybrid models that combine hotel accommodations with coworking memberships. For example, a hotel might offer a discounted room rate to guests who purchase a monthly coworking membership. This would provide a more affordable and convenient option for frequent business travelers.
Partnerships with Coworking Companies
Hotels may partner with established coworking companies to operate their coworking spaces. This would allow hotels to leverage the expertise and resources of experienced coworking providers, while also benefiting from their brand recognition and marketing reach.
Increased Focus on Community
Building a strong sense of community will be crucial for the success of hotel coworking spaces. Hotels may invest in community managers, host regular social events, and create opportunities for members to connect and collaborate. This will help to create a more engaging and rewarding experience for guests.
Benefits of Working from a Hotel Coworking Space
Choosing to work from a hotel coworking space offers a multitude of advantages, catering specifically to the needs of modern professionals and travelers:
Convenience and Efficiency
The most significant benefit is the sheer convenience. Having a dedicated workspace within your hotel eliminates the need to commute to an external coworking space or work from the often-uncomfortable confines of your hotel room. This saves valuable time and energy, allowing you to focus on your work.
Professional Environment
Hotel coworking spaces are designed to foster productivity and professionalism. They typically offer a quiet and focused atmosphere, equipped with ergonomic furniture, reliable internet, and access to essential amenities like printing and scanning facilities. This helps you maintain a professional image and work efficiently.
Networking Opportunities
Coworking spaces are hubs for professionals from diverse backgrounds. Working from a hotel coworking space provides opportunities to connect with other guests, entrepreneurs, and local professionals. This can lead to valuable collaborations, partnerships, and networking opportunities.
Access to Hotel Amenities
One of the unique advantages of hotel coworking spaces is the access to hotel amenities. This may include discounts on food and beverages, access to the fitness center and swimming pool, and concierge services. This allows you to seamlessly integrate work and leisure, making your travel experience more enjoyable.
Reduced Travel Stress
Traveling for work can be stressful, especially when you’re juggling multiple tasks and deadlines. Having a dedicated workspace within your hotel can help reduce stress by providing a comfortable and familiar environment where you can focus on your work without distractions.
Improved Work-Life Balance
By providing a clear separation between work and leisure, hotel coworking spaces can help improve your work-life balance. You can dedicate specific hours to work in the coworking space and then relax and enjoy your free time in your hotel room or explore the city. This can lead to increased productivity and overall well-being.
Enhanced Creativity and Innovation
Working in a new and stimulating environment can spark creativity and innovation. The diverse mix of people and ideas in a coworking space can inspire you to think outside the box and come up with new solutions to challenges.
Cost-Effective Solution
In some cases, working from a hotel coworking space can be more cost-effective than renting a traditional office space or using a co-working space separate from your accommodation. Many hotels offer flexible membership options, allowing you to pay only for the time you need.
Tips for Maximizing Your Hotel Coworking Experience
To make the most of your hotel coworking experience, consider these tips:
Plan Ahead
Before booking your hotel, research whether it offers a coworking space and what amenities are available. Check the internet speed, furniture comfort, and availability of meeting rooms. Reserve your space in advance, especially during peak travel seasons.
Establish a Routine
Even though you’re traveling, try to maintain a consistent work routine. Set specific hours for working in the coworking space and stick to them as much as possible. This will help you stay focused and productive.
Take Breaks
It’s important to take regular breaks to avoid burnout. Step away from your computer, stretch, and grab a coffee or snack. Consider taking a short walk outside to get some fresh air and clear your head.
Network with Others
Introduce yourself to other people working in the coworking space. Share your experiences, exchange ideas, and build connections. You never know what opportunities might arise.
Utilize Hotel Amenities
Take advantage of the hotel’s amenities, such as the fitness center, swimming pool, and spa. This can help you relax, recharge, and improve your overall well-being.
Communicate with the Hotel Staff
Don’t hesitate to ask the hotel staff for assistance. They can provide information about local attractions, recommend restaurants, and help you with any technical issues you might encounter.
Be Respectful of Others
Remember that you’re sharing the coworking space with other people. Be mindful of noise levels, keep your workspace tidy, and be respectful of others’ privacy.
Leave Feedback
After your stay, provide feedback to the hotel about your coworking experience. This will help them improve their services and better meet the needs of future guests.
Conclusion: The Future of Work is Here
Hotels with coworking spaces represent a significant shift in the hospitality industry, catering to the evolving needs of business travelers and digital nomads. By offering comfortable accommodation combined with productive work environments, these hotels are creating a seamless and convenient experience for those who need to work on the go. As remote work continues to grow in popularity, expect to see more hotels embracing this trend and offering innovative coworking solutions. The future of work is here, and it’s happening in hotels around the world.